Job Summary

Product specialist ensures an excellent level of sales consulting and marketing support to our partners and affiliates within the the assigned business unit, providing sales techniques training, marketing events organization, application training, second-level application support, market information updates, troubleshooting and on-site activities organization on key strategic markets.

Key Accountabilities

• ROI Tracking:Monitoring and analyzing the return on investment (ROI) of implemented strategies and actions, aiming to assess their effectiveness and optimize invested resources.

• Development and Execution of Tactical Plan:Creation and implementation of the tactical plan, ensuring alignment with the company's strategic objectives and effective execution of planned activities.

• Creation of Value Proposition: Crafting persuasive and differentiated value propositions, aimed at highlighting the benefits and advantages of the products or services offered, to attract and retain customers.

• Action Input (CRM): Recording and tracking all interactions and actions taken with customers, using the Customer Relationship Management (CRM) system, to ensure proper follow-up and effective management of business relationships.

• Demand Generation with Greater Focus on End Customers: Implementing strategies aimed at stimulating demand for products or services, focusing on the needs and preferences of end customers, to increase sales and market share.

• Creation of Value Offer for Business Opportunities: Developing value propositions tailored to the specific needs of each business opportunity, to highlight the benefits and solutions that the company can offer to meet those needs.

• Product Support (Reagents) at II Level and Support in Complaint Handling: Providing second-level technical support for products, including reagents, as well as assistance in managing and resolving customer complaints or grievances, ensuring prompt and effective attention.Development and Maintenance of KOLs Network: Identification, recruitment, and management of a network of Key Opinion Leaders (KOLs), with the aim of establishing strategic and collaborative relationships that contribute to brand promotion and reputation.

• Training and Education of Distributors in Value Selling Tools: Delivering specialized training to distributors on tools and techniques for value selling, aiming to enhance their sales skills and improve their ability to effectively communicate the value of the products or services offered.

Minimum Qualifications and Experience

• Bachelor's degree in Life Sciences, Healthcare, Biomedical Sciences, Pharmacy, Clinical Laboratory Sciences, or a related field.

• Minimum of 3 years of experience in healthcare, clinical practice, scientific support, or related commercial roles.

• Strong technical and scientific expertise, including product support, customer education, distributor training, and demand generation initiatives.

• Experience in the In Vitro Diagnostics (IVD) industry is strongly preferred.

• Analytical mindset with the ability to translate data into business insights and support decision-making.

• Proficiency in Microsoft Office tools.

• Strong learning agility, intellectual curiosity, and commitment to continuous development.

• Intermediate English proficiency.

• Experience or exposure to LATAM markets, particularly Chile, Argentina, Uruguay, and Brazil, is an advantage.

Location: This position is open to candidates across Latin America and is not restricted to Colombia.