Senior Media Analyst - Performance
⭐ BE PART OF THE EXITLAG CLAN
GPTW certified company – Great Place to Work
Are you a fan of games, technology, and challenges that make a difference? ExitLag could be your next big mission.
We are the world's first AI-powered game optimization platform, ensuring maximum performance and connection stability for millions of players in over 190 countries.
Born in Brazil, we operate with a global culture, high performance, and a total focus on user experience. Here, gaming is serious business, and we always deliver in PRO mode.
Why work at ExitLag?
✅ We are GPTW – Great Place To Work
A high-performance team, strong culture, and people who truly believe in what they do.
✅ Impact beyond gaming
Your work transforms the experience of millions of gamers around the world.
✅ Growth + Real challenge
An environment that accelerates your technical and professional development with autonomy and delivery.
✅ Global Mindset
We are Remote First and work on global projects. Where you are never limits how far you can go.
Responsibilities
- Plan, execute, and optimize performance media campaigns for user acquisition on a global scale;
- Manage web campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, native media, and programmatic advertising;
- Manage acquisition strategies for Android and iOS apps using Google App Campaigns, Apple Search Ads, and other app growth platforms;
- Support strategies using mobile measurement platforms such as Adjust and AppsFlyer;
- Support strategies related to deep linking, deferred deep linking, SKAdNetwork, and measurement in environments with privacy restrictions;
- Evaluate cross-device journeys, identifying how mobile, web, and desktop campaigns contribute to conversion;
- Track metrics such as ROI, ROAS, CAC, LTV, CPA, CPL, CPI, CTR, CPC, conversion rates, retention, and revenue;
- Identify opportunities for scaling without compromising efficiency or the quality of acquired users;
- Manage significant budgets across different countries, currencies, channels, and campaign objectives;
- Create and monitor A/B tests for creatives, messages, offers, landing pages, audiences, formats, and campaign strategies;
- Identify tracking issues, attribution discrepancies, and inconsistencies across media platforms, analytics tools, and internal data;
- Work with Pixel, Conversions API, UTMs, GA4, conversion events, and server-side integrations;
- Develop analyses, reports, and dashboards to support strategic decisions;
- Present results, insights, risks, and next steps to various stakeholders;
- Collaborate with the Product, BI, Engineering, CRM, Growth, and Design teams to improve user acquisition, conversion, and retention;
What are we looking for?
Required
- More than 7 years of experience with performance media, user acquisition, or growth marketing;
- Experience with digital subscription products or SaaS models;
- Solid experience managing campaigns focused on growth, revenue, and profitability;
- Proficiency in Google Ads, Meta Ads, and Apple Search Ads;
- Proven experience with user acquisition for mobile apps;
- Proficiency in web and desktop campaigns, including Pixel, Conversions API, UTMs, GA4, and event tracking;
- Ability to analyze the full user journey, going beyond the metrics provided by media platforms;
- Advanced knowledge of metrics such as CAC, LTV, ROI, ROAS, CPA, CPI, retention, and churn;
- Knowledge of incrementality testing, lift, and attribution models;
- Experience managing significant budgets and operations across multiple markets and currencies;
- Advanced proficiency in Excel or Google Sheets;
- Knowledge of SQL, BI, data visualization, and dashboard creation;
- Fluent English;
- Strong analytical skills, organizational abilities, and autonomy;
- Clear communication skills to translate complex data into actionable decisions;
Key Qualifications
- Experience with TikTok Ads, Reddit Ads, native media, programmatic advertising, or streaming platforms;
- Knowledge of retention strategies, CRM, lifecycle marketing, and monetization;
- Experience with international campaigns and localizing strategies by country or language;
- Experience in the gaming market, with publishers, apps, digital platforms, or technology companies;
- Knowledge of automation, scripts, or large-scale optimization processes;
🎁 What You’ll Find at ExitLag
Here, we believe that high-performing individuals deserve an environment that fosters their growth and recognizes their achievements.
💰 Compensation & Recognition
✅ 13th-month salary (annual bonus)
✅ Performance Bonus (In-Company Goal): opportunity to earn up to 5 extra months’ salary per year, based on the company’s results.
✅ Stock Options after 6 months with the company, allowing you to grow alongside ExitLag.
🌴 Quality of Life & Well-being
✅ 30 days of paid vacation
✅ A day off on your birthday, so you can make the most of your special day.
✅ Bradesco Health Insurance, 100% covered by the company for the primary beneficiary.
✅ Zenklub and TotalPass, promoting your physical and emotional well-being.
💳 Flexible Benefits
✅ R$1,200/month Flash Card, with flexible use for meals, working from home, and much more.
📚 Career Development
✅ Educational subsidy of up to 50% for courses and specializations (after 6 months).
✅ Structured career path, with performance review cycles and real opportunities for growth and promotion.
✅ Unlimited access to ExitLag Premium, so you can enjoy our product without restrictions.
🚀 An onboarding experience designed for your success
We know that a good start makes all the difference.
That’s why your first few days will be dedicated to an immersive onboarding experience, during which you’ll get to know our culture, our products, how we work, and the company’s key areas.
In addition, you’ll receive our Ramp-Up Workbook—a structured guide to support your journey during your first few months—filled with information, goals, best practices, and guidance that will help you adapt and accelerate your integration into the team.
You’ll also have a Buddy—an ExitLag employee who will be your partner during this initial phase, helping with day-to-day questions, sharing knowledge, and making your onboarding experience even more welcoming.
Our goal is to ensure you have a smooth, welcoming, and well-prepared start so you can thrive with confidence from day one.
🌍 Come join a global team that makes things happen
Localização | Modelo de trabalho | |
|---|---|---|
São Paulo, SP, BR | Remoto | |