⭐ BE PART OF THE EXITLAG CLAN

GPTW certified company – Great Place to Work

Are you a fan of games, technology, and challenges that make a difference? ExitLag could be your next big mission.

We are the world's first AI-powered game optimization platform, ensuring maximum performance and connection stability for millions of players in over 190 countries.

Born in Brazil, we operate with a global culture, high performance, and a total focus on user experience. Here, gaming is serious business, and we always deliver in PRO mode.

Why work at ExitLag?

✅ We are GPTW – Great Place To Work

A high-performance team, strong culture, and people who truly believe in what they do.

✅ Impact beyond gaming

Your work transforms the experience of millions of gamers around the world.

✅ Growth + Real challenge

An environment that accelerates your technical and professional development with autonomy and delivery.

✅ Global Mindset

We are Remote First and work on global projects. Where you are never limits how far you can go.

Job Purpose

We are looking for a Senior Media Analyst with a Mobile focus to plan, execute, and scale user acquisition and monetization campaigns for apps. This professional will be responsible for ensuring investment efficiency, sustainable growth, and continuous KPI improvement across the entire mobile funnel.

Responsibilities

1. Plan, execute, and optimize paid media campaigns focused on mobile user acquisition and monetization
2. Manage campaigns across Google Ads (App Campaigns), Meta Ads, Apple Search Ads, TikTok Ads, and Programmatic platforms
3. Monitor and optimize KPIs such as CPI, CPA, ROAS, LTV, retention, and event-based conversion rates
4. Identify optimization, testing, and scaling opportunities based on data insights
5. Lead creative, messaging, format, and bidding strategy tests
6. Collaborate closely with Creative, Product, BI, Growth, and Tech teams
7. Ensure proper tracking, attribution, and event measurement
8. Analyze performance and produce weekly and monthly reports with actionable insights and strategic recommendations

Technical Requirements (Must-have)

1. Strong experience with paid media focused on mobile apps
2. Hands-on expertise in Google App Campaigns, Meta Ads, and Apple Search Ads
3. Experience with MMPs such as Adjust, AppsFlyer, Firebase, and/or GA4
4. Advanced knowledge of SKAN, ATT, and the iOS ecosystem
5. Strong understanding of mobile metrics: CPI, LTV, ROAS, retention, and cohort analysis
6. Analytical mindset with data-driven decision-making skills
7. Experience with A/B testing and continuous optimization
8. Fluent English (reading, writing, and verbal communication)
9. Proficiency in data visualization and analytics tools such as Looker, Power BI, or similar

Behavioral Requirements

1. Highly analytical, organized, and results-oriented profile
2. Strong communication skills with the ability to translate data into clear insights
3. Proactivity, autonomy, and strong sense of ownership
4. Ability to collaborate effectively across multiple teams
5. Continuous interest in learning, innovation, and technical development

Nice to Have

1. Hands-on experience with Ad Networks (beyond traditional platforms)
2. Experience with subscription-based apps and/or games
3. Background in international market campaigns
4. Knowledge of SQL, Python, or R for advanced analysis and automation

Benefits and Advantages:

1. Hiring as a legal entity (PJ)
2. 100% remote and flexible environment
3. Solid career plan aligned with performance.
4. Allowance for home office, health, wellness, and food of R$1,300.00 on a Flash card
5. Partnership with TotalPass, Zenklub, and Exitlag free of charge, available to everyone in the Clan.
6. Paid time off and days off to ensure you are always at your best.
7. Profit sharing plan + company shares after 6 months of employment.
8. 50% assistance for courses and specializations after 6 months of employment.
9. Bradesco health plan 100% paid by the company for the holder
10. Annual bonus of one salary for the entire company, proportional to your length of service.